Datavisor

DataVisor is a visionary brand, a company that rises above competitors, both established and start-up, to provide true security for some of the biggest financial and social e-commerce in the world—all while helping create a better user experience.

Service

Client

Strategy, Naming, Positioning,

Identity, Web

Datavisor

Year

2019

The Objective

The objective was to get decision-makers in financial and social e-commerce companies to choose DataVisor by marrying the drive of a young growth company with the credibility of an expert.

The new brand had to capture the true promise of DataVisor. We were asked to create a brand identity, that answered the question of 'who is DataVisor', that translated globally, and spoke to the various decision-makers and provided a relevant platform for content and storytelling.

The Challenge

DataVisor's brand– dated, vague and dense– didn't capture the power of what they offered and who they are. There was low awareness, poor differentiation from competitors, causing difficulty in making new sales leads and cross-selling within existing relationships.

The Results

From conducting in-depth interviews with internal stakeholders and audiences, conducting a competitive audit and looking at best in class across relevant industries, we created and implemented a strong positioning that translates into a tone of voice, creative pillars, a new logo, visual identity system, guidelines, and website.

The Final Product

Using the most basic geometric shapes, we were able to build a fresh new look for our client that captures the essence of their personality. From this point, an entire visual system was imagined, using the same "building blocks" to create a brand reflecting the confident, bright, and dynamic personality of DataVisor.