Medal of Honor Valor Trail
Copeland Design was brought in to create a ground up brand identity for a digital and physical trail linking all of the Medal of Honor recipients, past and present.
Working for a partnership between the American Battlefield Trust and the Congressional Medal of Honor Society, we created a new name, Valor Trail, a new tagline, In the Footsteps of Heroes, and a new identity & website.
Service
Identity & Branding, UI/UX
Client
AMERICAN BATTLEFIELD TRUST &
CONGRESSIONAL MEDAL OF HONOR SOCIETY
Year
2022
About the Logo
The Medal of Honor Valor Trail seeks to put America’s most singular award into context with the nation that sustains it. This vision is reflected in their new logo, where the iconic Valor Blue field and 13-star configuration present on the ribbon supporting the Medal worn by recipients is paired with the symbolic folded flag familiar to millions of Americans from military funerals.
About the
Identity System
The identity system created a flexible set of design elements, assuring continuity across all applications. Proprietary patterns, iconography and corner elements and ultimately came together a full website introducing Valor Trail to the public.
How It All Works Together
All of the design elements, including a rich palette of colors that reflect those in the Medal of Honor, come together to create a unique look that will ultimately be expressed in banners, signage, merchandise and medals.
visit valortrail.org
