Blueport
"A cloud-based Blueport Platform can be easily connected to existing data sources from internal and external systems, including applications such as Excel. Once connected, it is configured to create new applications, MDM, workflow and perform data transformations that will progressively digitise your operations."
Service
Identity & Branding
Client
TechniCap Partners
Year
2021
The Ask
Blueport is a cloud-based platform that seamlessly integrates with most systems to orchestrate data in real-time. As they began the process of updating their website they felt their current logo seemed a bit dated and needed a new lease of life.
After spending time listening to the client, learning about Blueport and its competitors, I began to sketch keeping words like "transformative", "real-time", "integrative/aggregative", and "seamless" in mind.
The Results
I presented a few options and this one won unanimously. The client loved how the "b" transformed into a "p". It visually demonstrated their product's abilities without being too literal. It stood out among their competitors and it felt fresh, modern, and professional.
