Groundtrue
GroundTrue delivers the highest quality, most complete, and most current aerial imagery, capturing the truth of the ground situation and transforming it into actionable insight.
Service
Strategy, Naming, Positioning, Messaging, Identity System
Client
GIC/Vexcel
Year
2019
The Product
Powered by Vexcel Imaging’s aerial cameras and mobile-mapping capabilities, Groundtrue’s cloud-based service offers access to the world’s largest database of imagery to insurers, first responders, federal and state agencies, and organizations for whom accurate, location-based intelligence is critical.
The Brand
Because Groundtrue is closely connected with Vexcel, we decided to allow their brand to be closely connected as well. Basing our system off of Vexcel's existing, we created a cloud-like mark with a pinpoint surrounding it demonstrating the "pinpoint accuracy" of Groundtrue's cloud-based service.
Credits
Client: Groundtrue
Creative Director: Brad Copeland
Strategist/Copy Writer: Juliet D'Ambrosio
Project Manager: Kate Ktenidis-Brooks
Designer: Sterling Waits
Designer: Lethycia Macedo
